Water 2050: Strengthening Public Trust in Water
A Water 2050 Webinar: Equity, Access, and Community Engagement
This live webinar has already aired, but the recording can be viewed on demand.
Fee per person: $75-member, $120-nonmember
*This webinar is included in the 2025 Annual Webinar Subscription.
*Subscribers are registered separately.
Objectives
- Recognize the connection between a strategic communications and engagement strategy and the public’s trust.
- Understand how tactics with visuals, choice of words, and delivery setting can influence a consumer’s perception.
- See how a variety of funding and staffing decisions can build a professional communications team at a water provider.
Expert Panel
Moderated by: Kelley Dearing Smith, Vice President, Communications & Marketing, Louisville Water Company
Michelle Clements, Public Relations and Communications Director, Portland Water District
Sonia Allman, Manager of Strategic Communications, Metro Water Services (MWS)
Natalie DeRoock, Public Affairs Division, Tucson Water
Description
Community engagement is powerful, and it builds the public's trust. But many water utilities struggle to do it correctly and make the engagement impactful. This webinar highlights stories from water providers across the United States who have built strategic relationships with the communities they serve. This is a conversation-based webinar, filled with examples, visuals, and research to show the impact of community engagement.
Get practical and implementable tactics to strengthen the public’s trust in water. Conversation, real-world examples, and visuals provide attendees with tools for education and engagement. This webinar will highlight case studies from a variety of size utilities on how to build and execute a communication and engagement strategy. Attendees will understand the value of strategy and relevant communication and see the results when water providers engage in two-way dialogue. The webinar includes a variety of visuals, and a panel discussion format takes a critical look at the real-world challenges of building a communications and engagement strategy.
DISCLAIMER: The mention of specific products or services in AWWA webinars does not represent AWWA endorsement, nor do the opinions expressed in such webinars reflect the views of AWWA. AWWA does not endorse or approve products or services.
Webinar registration priced per person. Each registrant will be granted on-demand access for one person, on a single computer. Link sharing is strictly prohibited. Presentation slides will be available to download during the webinar and a recording will be available to view after the live webinar concludes.
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